June 24, 2009
Why Internet Talk Shows Are a Great Chiropractic Marketing Strategy
Running out of ideas for marketing chiropractic services? Is your chiropractic career about to belly-up because you're just not getting enough patients? Maybe you need something completely fresh to give your chiropractic advertising campaign a good boost. I'm here to introduce to you a great strategy that takes advantage of Internet technologies and your chiropractic know-how that would result to a flourishing career in chiropractic medicine.
This marketing strategy uses an online service called BlogTalkRadio. While the service in itself doesn't cater specifically to chiropractic medicine, it works to your advantage if you use it correctly. The following are BlogTalkRadios features that makes it the perfect marketing tool for your practice:
* Like a regular talk show, you're free to do 15 to up to 120 minutes of a segment
* Users get to call in and participate in the discussion
* Users can chat with each other in an interactive chat room
* All episodes are available for replay
* All episodes are available for download
* BlogTalkRadio is FREE
As you can see, BlogTalkRadio offers so much for your chiropractic marketing campaign. There are so many reasons why you should be taking this up as your main marketing vehicle.
1. Being listed as a top result on Google is no joke, but BlogTalkRadio makes this your default setting. Chiropractic marketing no longer equates to having to deal with complicated online marketing acrobatics. Imagine actually enjoying advertising by simply talking to your patients — that's what youll get with this.
2. Your client base will definitely grow with your own health talk show. You can just imagine the presence that BlogTalkRadio is going to give to you. With potential patients constantly stumbling upon your name, marketing chiropractic services is a done deal for you.
3. As your existing patients, I'll bet many of them would get excited over seeing their chiropractor with his own health talk show. It's a great way to attract patient referrals, again, growing your client base. Compared to a chiropractor whom patients only see by appointment, a regular talk show would get them active and involved.
4. It's a great way to launch chiropractic ads or new services that you're offering. Gone are the days when you can only update your patients when you see them. With BlogTalkRadio, you're sending out email blasts, giving out CDs, advertising links, and more. In fact, you can do so much advertising this way for a lesser cost than by marketing your service through outdated means.
5. For your future chiropractic advertising, you can leverage on what youve already done today. One of the best things about this strategy is that its marketing resources are long-lasting. You can use the same talk show youve recorded as your marketing pitch a few years from now and still get great results.
Filed under Internet Marketing by Ben Cummings





